DOWNLOAD The Copywriter’s Handbook Free Epub by Robert W. Bly EBOOK
The classic guide to copywriting is now in its fourth edition, which has been completely revised.
This is a book for copywriters, multichannel marketers, creative directors, freelance writers, marketing managers, and even small business owners and knowledge marketers who write or authorize copy.
It shows hundreds of copywriting strategies that can help you write straightforward, compelling advertisements, letters, and websites that get more attention—and sell more products—in print and online.
The following are some of the suggestions:
- 8 effective headlines and how to use them
- A five-step “Motivating Sequence” for increasing revenue and earnings.
- 10 pointers for increasing landing page conversion rates.
- 15 strategies for ensuring high open and click-through rates in your emails How to make highly effective “lead magnets” that double response rates
- * The “4 S” formula for writing simple, succinct, and convincing copy
This completely updated fourth edition contains all-new critical material for mastering copywriting in the digital era, such as tips on content marketing, online videos, and high-conversion landing pages, as well as completely updated tools.
Robert W. Bly’s The Copywriter’s Handbook remains the definitive guide for people who write or work with copy, and it is now more important than ever
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